Hi, I’m Eli.
I’m a versatile, award-winning creative director, writer, and editor. I’ve led strategic, fully-integrated campaigns for Amtrak, Arcadia, JetBlue, Running Industry Diversity Coalition, Brookfield Renewable U.S., and many more.
I’m a longtime contributor to The New Yorker, a former staff writer for The Tonight Show, I wrote a critically acclaimed book of satire, and I’m a Planned Parenthood storyteller volunteer.
Work
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Work ↓
Amtrak
I lead creative at the agency of record for the Amtrak Downeaster. Our You’re on the right track campaign won first place in the AdWheel Awards, while our It starts here series helped the train break all-time ridership records.
impressions
3M
1.4M
video views
85K
tickets sold
Arcadia
Arcadia is an affordable clean energy solutions company. My team was tapped to build their first-ever corporate responsibility report.
Wildly Responsible
How do you keep people safe in the outdoors? With humor. And a map. And a program for New Hampshire we named Wildly Responsible. I led the storytelling, creative, and copy across a fully-integrated, video-first campaign.
16+ stakeholder groups.
18 tips.
4 core principles.
1 cohesive campaign that (yes) everyone agreed on.
Running Industry Diversity Coalition (RIDC)
I’ve led copy and creative on impact reports, toolkits, and event collateral for RIDC. Our work communicates the organization’s core values through consistent, clear storytelling, while looking toward a future of inclusivity and action in the sport of running.
JetBlue
When JetBlue announced three new nonstop routes from New Hampshire to Florida, my team built an event-led campaign that reached 4M+ impressions. With Ski You in Florida, we brought a beach party to the slopes.
campaign impressions
4.3M
540K
activation impressions
influencer views
85K
While supporting JetBlue’s new routes out of MHT, I wrote and produced a radio ad that won the 2025 award for Excellence in Airport Marketing, Communications, and Customer Experience. Listen to it here:
Brookfield Renewable U.S.
Brookfield came to us when they needed to create public service announcements encouraging safety when recreating near one of their many hydroelectric dams across the US. What better way to demonstrate safety than a dog in a life vest?
22.9M
impressions across single quarter
4.15%
CTR on Facebook video (benchmark: 0.73%)
83.5%
VCR across 9 states