Hi, I’m Eli.
I’m a versatile, award-winning creative director, writer, and editor. I’ve led strategic, story-led campaigns for Amtrak, Arcadia, JetBlue, Running Industry Diversity Coalition, Brookfield Renewable U.S., Maine Law, and many more.
I’m a longtime contributor to The New Yorker, a former staff writer for The Tonight Show, I wrote a critically acclaimed book of satire, and I’m a Planned Parenthood storyteller volunteer.
Scroll down for my best stuff.
Work
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Work ↓
Maine Law Magazine
First question: Have you led any long-form editorial? Does an entire magazine count? Maine Law tapped me to lead copy for their 98th annual issue—from story pitches to subject interviews, from freelancer management to writing a flagship piece on rural justice.
Click anywhere below to read the full issue:
Arcadia
What about corporate reports? Plenty. Clean energy tech company Arcadia asked us to help produce their first-ever corporate responsibility report. I led our team’s copy and creative work.
Click anywhere below to see the full piece:
I was also tapped to write Arcadia’s monthly newsletter. I researched, planned, and wrote dozens of issues, working closely with the company’s marketing director.
Click to read an issue:
The Running Industry Diversity Coalition (RIDC)
Can you make an impact? My team has built impact reports, toolkits, and event collateral for the RIDC. Our work communicates the organization’s core values, while looking toward a future of inclusivity and action in the sport of running.
Click below to read the full report:
JetBlue
How about big swings for big brands? When JetBlue announced three new nonstop routes from NH to FL, my team built an activation-led campaign called Ski You in Florida. We brought a beach party to the slopes.
Watch it:
4.3M
impressions across social + native
540K
impressions just from activation
85K
video views from on-site influencers
What about scriptwriting? Love to do it. For this same campaign, I wrote and produced a radio ad that won the 2025 award for Excellence in Airport Marketing, Communications, and Customer Experience.
Listen to it:
Amtrak
Any fully-integrated campaigns? I lead copy and creative for the Amtrak Downeaster’s Agency of Record. OurYou’re on the right track campaign won first place in the AdWheel Awards, while our Starts here series broke all-time ridership records.
Watch the spot:
3M
impressions across social + native
1.4M
video views across CTV, broadcast and YouTube
856K
tickets sold during this campaign
Thoughts on UGC? Our latest video campaign called Picture yourself was made by distributing disposable cameras out on the train with return postage.
Here’s our summer broadcast ad, which I wrote:
^88%
conversion purchases up 88% YoY
508K
impressions in a single month
2.38%
click-through rate (CTR), industry benchmark 1.51%
Wildly Responsible
What about scripted video? I didn’t spend years in late night TV to not produce some fun video content. The state of New Hampshire asked for an outdoor safety & sustainability program. I named it Wildly Responsible and led the creative and copy across a fully-integrated campaign.
Check it out:
16+ stakeholder groups.
18 tips.
4 core principles.
1 cohesive campaign that (yes) everyone agreed on.
32M+
impressions across campaign
6.95M
video views across CTV and YouTube
88.5%
YouTube video completion rate (VCR)
Maine Spirits
Last question: Got a Super Bowl spot? You should have at least one in your portfolio. How do you inspire people to try new cocktail recipes in a beer-obsessed state? With a fully-integrated campaign featuring tailgate-ready food and drink.
3.5M+
impressions: broadcast, CTV, YouTube
76.23%
overall VCR (benchmark: 25%)
$26
CPM (< half industry benchmark)