Hi, I’m Eli.
I’m a versatile, award-winning creative director and writer. I’ve led strategic, fully-integrated campaigns for Amtrak, JetBlue, Brookfield Renewable U.S., Running Industry Diversity Coalition, Maine Law, and many more.
I’m a longtime contributor to The New Yorker, a former staff writer for The Tonight Show, I wrote a critically acclaimed book of satire, and I’m a Planned Parenthood storyteller volunteer.
Scroll down for my best stuff.
Work
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Work ↓
Amtrak
I lead creative for the Amtrak Downeaster. Our team’s first campaign called You’re on the right track won first place in the AdWheel Awards, while our It starts here series saw the train break all-time ridership records.
3M
impressions across social + native
1.4M
video views across CTV, broadcast and YouTube
856K
tickets sold during this campaign
Our latest video campaign is called Picture yourself, and deploys user-generated content through disposable cameras that are handed out on the train with return postage. Here’s our summer broadcast spot:
^88%
conversion purchases up 88% YoY
508K
impressions in a single month
2.38%
click-through rate (CTR), industry benchmark 1.51%
JetBlue
When JetBlue announced three new nonstop routes from New Hampshire to Florida, my team built an activation-led campaign that reached 4M+ impressions. With Ski You in Florida, we brought a beach party to the slopes. Cue the confetti canons!
4.3M
impressions across social + native
540K
impressions just from activation
85K
video views from on-site influencers
While supporting JetBlue’s new routes out of MHT, I wrote and produced a radio ad that won the 2025 award for Excellence in Airport Marketing, Communications, and Customer Experience. Listen to it here:
Wildly Responsible
How do you keep people safe in the outdoors? With humor. And a map. And a program for New Hampshire we named Wildly Responsible. I led the storytelling, creative, and copy across a fully-integrated, video-first campaign.
16+ stakeholder groups.
18 tips.
4 core principles.
1 cohesive campaign that (yes) everyone agreed on.
32M+
impressions across campaign
6.95M
video views across CTV and YouTube
88.5%
YouTube video completion rate (VCR)
Brookfield Renewable U.S.
Brookfield came to us when they needed to create public service announcements encouraging safety when recreating near one of their many hydroelectric dams across the US. What better way to demonstrate safety than a dog in a life vest?
22.9M
impressions across single quarter
4.15%
CTR on Facebook video (benchmark: 0.73%)
83.5%
VCR across 9 states
Diversified
How do you build a recruitment video for a sprawling company while helping them through a brand refresh? You let the employees do the talking. At least, that’s what we did. I led our team’s creative brand work, footage capture, and interviews.
Full rebrand
for stakeholders around the world
New site
communicating a values-driven culture
Recruitment
through a new employee-led video
Maine Law Magazine
Maine Law tapped me to lead editorial for their 98th annual issue—from story pitches to subject interviews, from freelancer management to writing a flagship piece on rural justice. Click anywhere below to read the full issue.
The Running Industry Diversity Coalition (RIDC)
My creative team has built impact reports, toolkits, and event collateral for the RIDC. Our work has focused on communicating the organization’s core values, while looking toward a future of inclusivity and action in the sport of running.
Click through to the report:
Arcadia
What about corporate reports? Plenty. Clean energy tech company Arcadia asked us to help produce their first-ever corporate responsibility report. I led our team’s copy and creative work.
Click anywhere below to see the full piece:
I was also tapped to write Arcadia’s monthly newsletter. I researched, planned, and wrote dozens of issues, working closely with the company’s marketing director.
Click to read an issue:
Maine Spirits
You gotta have at least one Super Bowl spot in your portfolio. How do you inspire people to try new cocktail recipes in a beer-obsessed state? With a fully-integrated campaign featuring tailgate-ready food and drink. Oh, and a spot in the Big Game.
3.5M+
impressions: broadcast, CTV, YouTube
76.23%
overall VCR (benchmark: 25%)
$26
CPM (< half industry benchmark)