To support the new routes, we also ran paid media. The ads I wrote weren’t just deployed regionally—the Jetblue team liked some of the lines so much, they started appearing in other markets.
As part of this new campaign, I wrote and produced a radio ad. It won the 2025 award for Excellence in Airport Marketing, Communications, and Customer Experience.
When JetBlue announced new nonstop routes from NH to FL, I led an activation-based campaign called Ski You in Florida. We brought a beach party to the slopes.
~4.3M impressions across social and native, first run.
