Hi, I’m Eli.
I’m a versatile, award-winning writer and creative director. I’ve led strategic, fully-integrated campaigns for Amtrak, Arcadia, JetBlue, Brookfield, and more. Fun fact: My wife and I got married on the Staten Island Ferry.
I’m a longtime contributor to The New Yorker, a former staff writer for The Tonight Show, and I’m the senior copywriter for my diary.
Scroll down for my best stuff.
Work
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Work ↓
JetBlue
What’d you do for them? When JetBlue announced three new nonstop routes from NH to FL, my team built an activation-led campaign called Ski You in Florida. We brought a beach party to the slopes.
4.3M
impressions across social + native
540K
impressions just from activation
85K
video views from on-site influencers
How about some headlines? Sure thing. Here are some of the ads I wrote that ran across Meta and native advertising in the lead-up to our activation:
What about scriptwriting? Love to do it. For this same campaign, I wrote and produced a radio ad that won the 2025 award for Excellence in Airport Marketing, Communications, and Customer Experience:
Amtrak
I lead copy and creative for the Amtrak Downeaster’s Agency of Record. OurYou’re on the right track campaign won first place in the AdWheel Awards, while our Starts here series broke all-time ridership records.
3M
impressions across social + native
1.4M
video views across CTV, broadcast and YouTube
856K
tickets sold during this campaign
Our latest video campaign called Picture yourself was made by distributing disposable cameras out on the train with return postage. It’s social-first and human-forward. Here’s our summer broadcast spot, which I wrote:
^88%
conversion purchases up 88% YoY
508K
impressions in a single month
2.38%
click-through rate (CTR), industry benchmark 1.51%
Wildly Responsible
The state of New Hampshire asked for an outdoor safety & sustainability program. I named it Wildly Responsible and led the creative, copy, and video across a fully-integrated campaign.
16+ stakeholder groups.
18 tips.
4 core principles.
1 cohesive campaign that (yes) everyone agreed on.
46.5M+
impressions across campaign
6.95M
video views across CTV and YouTube
88.5%
YouTube video completion rate (VCR)
Arcadia
Clean energy tech company Arcadia asked us to help produce their first-ever corporate responsibility report. I led our team’s copy and creative work. Click anywhere below to see the full piece.
I was also tapped to write Arcadia’s monthly newsletter, with >300K subscribers. I researched, planned, and wrote dozens of issues, working closely with the company’s marketing director.
The Running Industry Diversity Coalition (RIDC)
I’ve led the storytelling on impact reports, toolkits, and event collateral for the RIDC. Our work communicates the organization’s core values, while looking toward a future of inclusivity and action in the sport of running.
Maine Spirits
You gotta have at least one Super Bowl spot in your portfolio. How do you inspire people to try new cocktail recipes in a beer-obsessed state? With a fully-integrated campaign featuring tailgate-ready food and drink.
3.5M+
impressions: broadcast, CTV, YouTube
76.23%
overall VCR (benchmark: 25%)
$26
CPM (< half industry benchmark)