Hi, I’m Eli.
I’m a versatile, award-winning writer and creative director. I’ve led fully-integrated, social-first campaigns for Amtrak, JetBlue, Brookfield, and more. Fun fact: My wife and I got married on the Staten Island Ferry.
I’m a longtime contributor to The New Yorker, a former staff writer for The Tonight Show, and I’m the senior copywriter for my diary.
Scroll down for (some of) my best stuff.
Work
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Work ↓
Amtrak Downeaster
My work for Amtrak Downeaster has won first place in the AdWheel Awards and seen the train break all-time ridership records.
For our latest campaign, we distributed disposable cameras to riders. Here’s our summer broadcast spot, a love letter to the train—from its passengers.
61%
engagement rate
493K
‘next’ clicks
34K
conversions
Wildly Responsible
New Hampshire needed an outdoor safety program. I named it Wildly Responsible and led the creative and copy (and video) across a fully-integrated campaign.
16+ stakeholder groups.
18 tips.
4 core principles.
Four seasons of content.
1 cohesive campaign that
(yes) everyone agreed on.
32M+
impressions across campaign
6.95M
video views across CTV and YouTube
88.5%
YouTube video completion rate (VCR)
The Tonight Show Starring Jimmy Fallon
As a staff writer in late night, I wrote and produced mountains of material. The highest peaks made it on TV.
The rest went in the trash. Nothing can hurt me anymore.
I wrote plenty of jokes, but I also created some recurring bits, like “Goodnight News” and “Honest Subtitles.”
And I wrote a whole load of Thank You Notes.
You’re welcome.
JetBlue
When JetBlue announced new nonstop routes to FL, my team built an activation-led campaign called Ski You in Florida. We brought a beach party to the slopes.
The copy I wrote wasn’t just deployed regionally—the Jetblue team started using them in other markets.
To top it all off, I wrote & produced a radio ad that won the 2025 award for Excellence in Airport Marketing, Communications, and Customer Experience:
4.3M
impressions across social + native
540K
impressions just from activation
85K
video views from on-site influencers
Maine’s Public Universities
How did we speak to a generation who’s been told that college isn’t worth it? Head on, with a bold campaign that answers what they’re asking.
The Running Industry Diversity Coalition (RIDC)
I’ve led impact reports, toolkits, and event collateral for RIDC. Our work looks toward a future of inclusivity and action in the sport of running.