Hi, I’m Eli.

I’m a versatile, award-winning writer and creative director. I’ve led strategic, fully-integrated campaigns for Amtrak, Arcadia, JetBlue, Brookfield, and many more. I’m fun to work with and I sweat the details.

I’m a longtime contributor to The New Yorker, a former staff writer for The Tonight Show, and I’m the senior copywriter for my diary.

Scroll down for my best stuff.

Select campaigns

I’ve led creative on fully integrated campaigns for clients like Brookfield, Jetblue, and Amtrak. From bold and funny to sincere and memorable, these are the highlights.

Campaign
“Give a dam about water safety”

Client
Brookfield

Client
Jetblue x MHT

Campaign
“Ski you in Florida”

Client
New Hampshire

Campaign
“Wildly Responsible”

Client
Amtrak Downeaster

Campaign
“It starts here”

Campaign
“Marshal, the Aircraft Marshal”

Client
MHT

Client
University of Maine System

Campaign
“Is college worth it?”

Select spots

I’ve written and creative directed a lot of commercials. From outdoor safety to airports and trains, here are just a few.

Client
New Hampshire

Campaign
“Wildly Responsible”

Client
MHT

Campaign
“There’s an airport”

Client
Amtrak Downeaster

Campaign
“Picture yourself”

Campaign
“Wildly Responsible”

Client
New Hampshire

Campaign
“Marshal the aircraft marshal”

Client
MHT

Client
Amtrak Downeaster

Campaign
“On the right track”

Select editorial

I’ve led creative and editorial for large, full issue print projects—as well as print-only ads. From reports to magazines, these are some of the hits.

Project
First-ever ESG report

Client
Arcadia

Project
Annual magazine

Client
Maine Law

Client
MHT

Project
Billboards & Print

Project
Annual Impact Report

Client
RIDC

Client
Arcadia

Project
Newsletter

Humor & TV

I’ve written many pieces of humor and satire for publications like The New Yorker and McSweeney’s. I was also a staff writer for the Tonight Show.

The New Yorker
“The Bachelorette Happened to Me”

The New Yorker
“How Marriage Makes Everything Fancy”

The New Yorker
“Earth: Terms & Conditions”

The New Yorker
“Updated Healthcare Plans”

The Tonight Show
“Goodnight News”

The Tonight Show
“Honest Subtitles”